Tencent’s TiMi J3 studio cracked the code on adapting Call of Duty for mobile
Tencent’s TiMi J3 studio cracked the code on adapting Call of Duty for mobile
Mobile games are expected to generate $86 billion in 2019, or 2.4 times the revenue for PC and console games, according to App Annie. But for years Call of Duty has generated almost all of its revenues from PC and console games.
But with the launch of Call of Duty: Mobile in the fall, Activision Blizzard finally has a new source of revenue for the franchise in the biggest part of the game market. To pull off that launch, Activision turned to a partnership with China’s Tencent and its TiMi J3 Studios in Shenzhen, China.
Call of Duty: Mobile is a free-to-play title that generated $87 million in revenues and 172 million downloads in its first two months, according to a December report by Sensor Tower. That’s definitely a smaller take than the revenues generated for Call of Duty: Modern Warfare on the consoles and PC, but that’s the nature of free-to-play game revenues. But like other mobile games, Call of Duty: Mobile has a chance to monetize over a longer period of time.
I interviewed Leo Yao, general manager of TiMi J3 Studios, and Vincent Gao, business director for international at TiMi J3, via email recently, largely because of language differences. Here’s an edited transcript of our interview.
Mobile games are expected to generate $86 billion in 2019, or 2.4 times the revenue for PC and console games, according to App Annie. But for years Call of Duty has generated almost all of its revenues from PC and console games.
But with the launch of Call of Duty: Mobile in the fall, Activision Blizzard finally has a new source of revenue for the franchise in the biggest part of the game market. To pull off that launch, Activision turned to a partnership with China’s Tencent and its TiMi J3 Studios in Shenzhen, China.
Call of Duty: Mobile is a free-to-play title that generated $87 million in revenues and 172 million downloads in its first two months, according to a December report by Sensor Tower. That’s definitely a smaller take than the revenues generated for Call of Duty: Modern Warfare on the consoles and PC, but that’s the nature of free-to-play game revenues. But like other mobile games, Call of Duty: Mobile has a chance to monetize over a longer period of time.
I interviewed Leo Yao, general manager of TiMi J3 Studios, and Vincent Gao, business director for international at TiMi J3, via email recently, largely because of language differences. Here’s an edited transcript of our interview.
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